To Israel and Beyond

Arranging travel is always a concern, especially when going to somewhere you’ve never been before. Airlines pack people in like sardines, overbooking each and every flight with the hope that some poor soul will not get to the gate on time. Case in point was my mother-in-law’s flight home last Saturday; she sat on the runway for an hour at Greenville-Spartanburg (GSP) Airport, when she only had an hour and thirty minutes transfer time for her connecting flight. Fortunately, she was brave enough to challenge Delta, and they reopened the gate for her at Atlanta. She made it back to England; however, her bags weren’t so lucky.

With a strong campaign emphasis on international growth, I am about to embark on a rather lengthy business trip with our director of R&D, Tony Martin. We’ve spent a good few months planning our trip, and we’ll be setting off this Friday — first stop: Tel Aviv. Israel is a very rich market for Sealevel due to our experience with military projects and technology. We have a series of interesting customer visits over the course of a week, and we’ll also present Sealevel’s capabilities at a seminar of around 50 engineers.

Our next stop will be Nuremberg, Germany, where we will be exhibiting at the Embedded World 2010 Show from March 2-4. Some figures out this week show a substantial increase in exhibitors, bolstering signs of recovery in the world economy. “The event has once again increased in terms of internationality (+17%) and first-time exhibitors (+10%). For the sector, the fair is the most important platform in the world, enabling its participants to enter into an exchange at the highest level and inform themselves,” explains Alexander Mattausch, Exhibition Director.  Sealevel’s booth is in Hall 9, Stand 374 and we would love to see you if you’re going to be at the show.

We’ll also be holding a get-together for our SeaPartners (Sealevel’s Channel Partners) on the March 5, right after the Embedded World show has ended. This will allow us to present our international plans and discuss ways of increasing market share in the European space.

Let’s just hope our presentation material arrives in time.